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Free folding bikes for all of Ikea’s staff

Posted on December 18, 2006 2 Comments

It’s a Håppî Christmüs from Sweden as Ikea UK gives all 9000 ‘co-workers’ folding bikes as this year’s corporate gift.

The largesse is even more impressive when put into market context: Brompton, for instance, sells c. 12,000 folding bikes a year so this move from Ikea is a big boost to the folding bike sector (and, from later tonight, there’s likely to be a fair few blue folding bikes on eBay… )

Each ‘co-worker’ will also be eligible for 15 per cent subsidised travel tickets to encourage more to use public transport to travel to and from work.

The eco-friendly gift choices are part of IKEA’s “commitment to improve all environmental aspects” of its business.

– Singletrack: Ikea Gifts Folding Bikes to 9000 Staff

« Houe of Lords debate cyclists
Dumb Car Salesmen = Dumb Darlington? »

2 thoughts on “Free folding bikes for all of Ikea’s staff”

  1. Mark Burton says:
    December 19, 2006 at 9:53 pm

    Yes but what have they done with them? 🙂

    http://cgi.ebay.co.uk/Brand-new-Ikea-Raleigh-folding-bike-bicycle-cycle_W0QQitemZ330064127670QQihZ014QQcategoryZ72572QQssPageNameZWDVWQQrdZ1QQcmdZViewItem

  2. Mike says:
    December 20, 2006 at 12:35 pm

    http://search.ebay.co.uk/ikea-bike

    Looks like there are some bargain folding bikes to be had 🙂

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